Cookie Policy

What Are Cookies?

Cookies are small text files placed on your device (computer, tablet or mobile phone) when you visit a website. They allow the website to recognise your device on subsequent visits and remember your preferences. Local storage is a similar technology that lets us store small amounts of data on your device to improve your experience.

Cookies cannot harm your device. We do not store sensitive personal information such as payment details in cookies. For more information about cookies in general, visit ICO.org.uk.

How We Use Cookies

VettedExperts.co.uk uses cookies and similar technologies to:

• Ensure the website functions correctly;
• Remember your preferences and settings;
• Measure and analyse how visitors use the site (analytics);
• Deliver relevant advertising and measure its effectiveness;
• Support our marketing campaigns.

Types of Cookies We Use

Category	Purpose	Can you opt out?
Essential	Necessary for the website to work (e.g. session management, security, form submissions). Cannot be disabled without breaking the site.	No — these are required for the site to function.
Analytics	Help us understand how visitors use VettedExperts.co.uk (e.g. pages viewed, time on site). We use Google Analytics for this purpose.	Yes — click Reject on our cookie banner.
Advertising	Used to show you relevant adverts on VettedExperts.co.uk and on other websites. Includes ad personalisation and remarketing via Google Ads and Microsoft Advertising (UET).	Yes — click Reject on our cookie banner.
Functional	Remember choices you make (e.g. which trade category you selected) to provide a more personalised experience on return visits.	Yes — via your browser settings.

Google Consent Mode

We implement Google Consent Mode v2 on VettedExperts.co.uk. When you visit our site, the following consent signals are set to denied by default until you accept cookies:

• ad_storage — controls cookies used for advertising.
• ad_user_data — controls whether user data may be sent to Google for advertising.
• ad_personalization — controls personalised advertising.
• analytics_storage — controls cookies used for analytics.

If you click Accept All on our cookie banner, all four signals are updated to granted. If you click Reject, all four remain denied and no advertising or analytics cookies are set.

Third-Party Cookies

When you use VettedExperts.co.uk, some cookies may be set by third-party services. These include:

• Google Analytics (Privacy Policy) — used to measure traffic and user behaviour on our site.
• Google Ads / DoubleClick (Privacy Policy) — used to track the performance of advertising campaigns.
• Microsoft Advertising (UET) (Privacy Policy) — used for conversion tracking and remarketing.
• Rated People (Privacy Policy) — our partner service provider who receives your trade enquiry details in order to match you with local tradespeople.

We do not control third-party cookies. Please review the relevant third-party privacy policies for more information.

Managing Cookies

You can control and manage cookies in several ways:

• Cookie banner: When you first visit VettedExperts.co.uk, our cookie banner allows you to accept or reject non-essential cookies.
• Browser settings: Most browsers allow you to view, delete and block cookies. See the "Help" section of your browser for instructions:
  • Google Chrome
  • Mozilla Firefox
  • Microsoft Edge
  • Apple Safari
• Opt-out tools: You can also opt out of interest-based advertising via the Your Online Choices website.

Please be aware that restricting cookies may affect the functionality of VettedExperts.co.uk.

Changes to This Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.